Blog and Article Writing

It's a fact that other social media like Facebook and Twitter have drawn some people away from blogging, but others have seized the opportunity to use a blog as the central point around which their other social media orbit. There's still nothing as effective as a blog in creating your brand, differentiating yourself from your competitors, and establishing your expertise and credibility with your target audience.

Applicable Job Roles: webmaster, web developer, project manager, blogger, social media specialist, digital content producer, writer.

Week 1 The State of the Blogosphere
  • Who's blogging? About what?
  • Why you need a blog
  • Blogging in the Facebook Age
Week 2 Good Looks, Good Links
  • Why a blog's appearance is as important as its content
  • The role of images and links in blogs and articles
  • The SEO connection: blogging for bodies, not bots (while keeping the search engines happy)
Week 3 Be the Blog
  • Developing your own style
  • Does content determine the audience, or does the audience determine the content?
  • Ways to avoid blog failure
Week 4 If You've Got It, Promote It
  • Tips on how to attract and keep readers
  • Generating promotion-worthy content topic ideas
  • The what, why and how of Google Authorship
Week 5 DIY Editing and Law Enforcement
  • Learning to read your blog as a reader, not a writer
  • Get it right before you write: research, fact checking and intellectual property rights
  • Laws that bloggers need to know
Week 6 You Are the Brand
  • Using your blog to build your brand
  • The importance of a blog mission statement
  • Blogs as social media
Prerequisites
Good working knowledge of the concepts of web writing. Having completed a course such as Writing Web Content (B123) is desirable, though not required. Previous experience with blog applications will be helpful, but is not required.
Requirements
An application (such as Blogger or WordPress) for writing your assignments. If you don't already have a blog, you will be provided sources for free, user friendly applications.

Books:
Due to the speed with which things change in the online world, all required reading will be in the form of online documents.
Suggested Book Sticky Readers: How to Attract a Loyal Blog Audience by Writing More Better
Suggested Book Are You There Blog? It's Me, Writer

Additional information:

Your place in the course is confirmed by your payment. Introductory courses are intended for students with no experience in the subject matter and are seeking beginner level training.

Refund Policy: Please read our Terms and Refund Policy before registering for this course.

Additional Cost: Book and software might be required for the course. Read the Requirements and Book section for more information. Course fee does not include the book and software cost .

How eClasses Work:Instructors post lectures (text-based, no video or audio), reading selections, and hands-on assignments once a week in the online classroom. Students can discuss the assignments with the instructor and amongst themselves in the classroom area. This format has no set meeting time, which allows students to attend class at a time most convenient to them, yet still provides logically organized communication between class participants. Students can apply for the completion certificate after finishing the class.

2767

Price: $200.00
WITI Price: $140.00
Course No.: B119
Instructor Dave White
Co-instructor/TA
CEUs 3
Duration 6 weeks
Cost 40
Open Courses:

Sorry, no other session is scheduled for this course. You can add this course to your wish list and we will notify you when other sessions are scheduled.

Instructor's Profile:
InstructorDave White has been developing and designing websites and managing web content since 1998. He has been a blogger and feature writer for About.com since 2005. He is also a Featured Contributor for Yahoo! Arts and Entertainment. He has earned the eClasses Web Technologies certification and has developed and taught eClasses courses in writing and editing web content. Prior to concentrating on web content, he previously wrote for radio, TV and magazines.
Before you register for this class, please read the Outline, Prerequisites, Requirements, Books, and Refund Policy sections carefully.
 

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